Champion's simple red and black colour scheme makes up part of their iconic brand and mid-century marketing. They sponsored a range of Motorsport and in combination with heavy branding made themselves the most recognisable brand of spark plug in the middle of the 20th century. 

 

This single-sided lithographically printed tin (not enamel) sign has, what I understand, to be a 1963 date marker in the lower left corner (about a decade later than the enamel examples). These printed tin signs are inherently more vulnerable than their enamel counterparts and this sign does have various dents, scratches, paint flecks and patches of surface corrosion, but in my opinion these add to the character of the piece without impacting the legibility of it. The spark plug graphic to the left is wonderfully detailed with fantastic use of shading / highlights to help give it form. 

 

The sign can be hung using it's original mounting holes or it sits happily on a shelf or similar. 

 

The sign measures 58.5cm wide x 33cm high

 

S/N: #1010