This very charming litho-printed tin sign for Midland Counties Ice Cream dates to the 1970s.

 

Over the decades, it's colours have faded to nicely muted tones but the company's Polar Bear mascot remains clear and bright. 

 

Along with the fading, the sign's picked up a few dents and creases over the years but it still displays well. 

 

It measures 61cm high x 46cm wide

 

S/N: #1993