LARGE, MID-CENTURY AMERICAN PEPSI TIN SIGN
Like a lot of other things, when it comes to mid-century advertising the Americans generally did it bigger, bolder and brighter - this large, tin Pepsi sign is a prime example of that. Dated to April 1965, it was produced by the Stout Sign Co. in St. Louis and would've been shipped out to Pepsi stockists ready for them to have their shop's name painted on to the lower section. The sign writing for Pine's Grocery has been done very well and is in-keeping.
The sign has, in my opinion, aged perfectly - there are none of the large folds/creases that you can often find with these large, thin pieces and no over-painting. The lettering for Pepsi is embossed and the edges of the lettering have started to rub through to white and there are patches of rust bleeding through, particularly to the middle right of the sign - all of this is ageing that cannot be replicated and contributes to a very charming look.
The sign is 141cm high x 105cm wide and can easily be hung using it's original mounting holes.