Starting out as a manufacturer of water mills, in the late 19th century Jean Pequignot Peugeot expanded his business opening a steel works. From 1882 one of the primary products of this works was bicycles, sold as Cycles Peugeot. 
By the start of the 20th century Peugeot was split between Automobiles Peugeot and Cycles Peugeot - the cycles business was the more successful until the 1950s, when European interest in cycling as a means of transportation virtually disappeared. At this point bicycle production was cut and efforts focused on production for the automotive industry. 
Towards the end of the 1960s there was a resurgence in cycling interest and Peugeot gradually increased its production of sport, racing, and touring road bicycles. 
This sign would have been a part of Peugeot's renewed focus on their cycling division. 
The sign is double sided with two mounting brackets on one side that would have allowed it to come out from a shop front at a 90 degree angle. It has three fluorescent tubes and as a result of this puts out a good, even amount of light. It has been professionally rewired with a 2.25m flex going to a standard 3-pin plug. 
Although the mounting brackets and bolts are still present and it could be hung this way, this sign sits happily on it's base and can be used on the floor, on a shelf etc. 
The condition of the sign is good, there are light marks/scratches to the acrylic panel and some scratches/scuffs to the aluminium surround but nothing that is immediately noticeable. 
The sign is 67cm high and wide (78.5cm wide if you include brackets) and 15cm deep.